Seven years after delisting, Unilever Pakistan is investing heavily in growth

If an initial public offering (IPO) is when a company first makes its shares available to the public, a delisting can be...

Pakistani lawn’s biggest market could be in India, but isn’t. Because we can’t have nice things

Over the past two decades, Pakistani lawn has become a $50 million+ market in India, but politics means that Pakistani brands and exporters have found it difficult to grow what could be a lucrative market

How much can you make as a social media influencer in Pakistan?

As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan

Pakistani cotton is collapsing. What does this mean for farmers and the textile industry?

The country was once one of the largest cotton producers but lately it is finding it hard to meet its cotton production targets, and all the players blame each other

How to turn the PCB into a lean, mean, business machine

Under the leadership of Wasim Khan, Pakistan cricket has taken on a new life. But are the changes making a real impact, or are they mere eyewash?

How to break Pakistan’s Dubai addiction

The rupture in relations between Pakistan and the UAE is bad – both for the country’s citizens and for the government – but it can also be an opportunity for Pakistanis to finally stop using Dubai as a financial haven

Not just another fad: Cloud kitchens are here to stay

Hastened by the coronavirus pandemic, cloud kitchens may revolutionize the way the $20 billion restaurant industry works in Pakistan