Transforming for Good
By Jennifer Motles, Chief Sustainability Officer, Philip Morris International
For nearly seven years, Philip Morris International (PMI) has been committed to delivering a...
Punjab Education Foundation Launches Cholistan Literate Project-II
LAHORE: The Punjab Education Foundation (PEF) has taken another significant step towards empowering education in the arid regions of Bahawalpur, Bahawalnagar, and...
Japan’s Success Story in Reducing Smoking Rates
In 2000, 50 percent of all men and 33 percent of all adults in Japan smoked cigarettes. But in 2015, something changed....
PMEX achieves highest-ever profit for FY23
KARACHI: Pakistan Mercantile Exchange Limited (PMEX), the only Multi-Commodity Futures Exchange in the country, has achieved its highest-ever profit after tax for...
Top 5 Places to Stay in Hunza
Ever dreamt of waking up to the sight of snow capped mountains, serene lakes, and a world teeming with rich cultural wonders?...
Non-Combustible Products: A Potential Approach to Reduce Harm
Non-combustible products belong to a category that does not rely on combustion to deliver nicotine to the user. Instead, they utilize heating...
Shifting the Tobacco Landscape: Philip Morris International’s commitment to scientifically substantiated alternatives
In today's rapidly evolving world, technology and innovation have become the driving forces behind global advancements. This powerful combination has not only...
Pioneering the fight against plastic pollution
Plastic pollution, an insidious threat to our planet, imperils ecosystems and jeopardises marine life. As the world unites on World Environment Day...
Social and Economic Impact of Less Harmful Alternatives in Pakistan
Less harmful alternatives, such as nicotine pouches, heated tobacco products and vaping devices, have become popular worldwide as an alternative to cigarettes....
Science breakthroughs offer less harmful alternatives to smoking
Despite the numerous health warnings and campaigns against smoking, the habit continues to be a significant health concern globally. According to the...
Making the switch
Smoking and second-hand smoking are the most preventable causes of death globally. For decades several regulations have been introduced to curb the...
Science is winning the contest against cigarettes
Like most of the world, Pakistan is also currently faced with the worrying challenge of cigarette smoking. Many countries have taken innovative...
Second-hand smoke is just as dangerous
Pakistanis are increasingly exposed to second-hand cigarette smoke, especially in the workplace or at home. In the Pakistan Demographic and Health Survey...
How to disrupt the smoking culture
Nearly 24 million Pakistanis are estimated to be cigarette smokers, with more people taking up the habit every day. Health experts around...
THE ORIGIN AND EVOLUTION OF TOBACCO HARM REDUCTION
Harm reduction refers to a set of strategies to minimise the risks associated with their behaviour. However, it does not completely eliminate...