Dopamine is a chemical modulator for reward-guided behaviours. It is often called a ‘feel good’ hormone as it is released in the brain when an achievement is unlocked, or a task is checked off from one’s to-do list. However, with the increase in dependence on social media, a term ‘junk dopamine’ has been introduced, which is explained as a temporary gratification without positive lasting effects, leading the brain to crave a quick dopamine hit by seeking those particular activities, and enforcing a behaviour similar to that of addicts.
Social media platforms have a significant role in triggering the release of the ‘junk dopamine’. The algorithms are set up in a way to eat up one’s brain, and trigger the release of junk dopamine by providing instant validation and satisfaction that have no lasting positive impact on the brain, making one crave it even more until one is caught up in the endless cycle of doom scrolling. The social media and its algorithms have made it impossible to quit, but it is high time we recognised the harm it is causing to our brains, and reclaimed control over our own brains and lives.
FATIMA GHOURI
KARACHI
