Consumer spending to hit $108b as mobile gaming to remain most lucrative in 2023

ISLAMABAD: A new study has revealed that mobile gaming remained the industry’s most lucrative segment, with consumer spending set to hit about $108 billion in 2023, though spending figure will be declined by 2 percent against 2022.

The study says mobile still holds a significant edge over the rest of the field, remaining the largest market opportunity for games and developers, according to a report from market intelligence platform data.ai, formerly known as App Annie, and the International Data Corporation.

“Despite the softening in direct consumer gaming spend, mobile is still the largest market opportunity for games. In this fast-changing landscape it’s critical to stay ahead of trends, streamline your acquisition and optimise your monetisation strategy,” the study said.

Gaming has become a big business globally, gaining traction during the Covid-19 pandemic in 2020, with new technology providing both an opportunity to reach a wider audience and develop new titles to cater to consumer demand, The National UAE reported.

Revenue in the global gaming market is projected to hit $212.4 billion by 2026, a 13 per cent increase over 2023, with mobile platforms continuing to lead the growth, market data platform Newzoo said in its August market update.

That revenue surge will be dominated by mobile games, which are seen to marginally grow 0.8 per cent and account for $92.6 billion, or nearly half of all revenue, this year, the Amsterdam-based company said.

Mobile gaming is expected to continue to lead in the industry with the widespread adoption of smartphones and the increasing power of mobile computing, Boston Consulting Group said in a recent study.

The growth in gaming’s overall revenue will be underpinned by a growing gamer population, which is projected to rise 6.3 per cent year-on-year and hit 3.381 billion players in 2023, Newzoo said.

“Mobile gamers are varied and demanding. Staying on top of popular features and revenue-driving updates are the keys to better daily active users and stickiness,” the data.ai and IDC report said.

Gaming in the cloud is also gaining momentum, with its share of global hours on smartphones and tablets pegged to rise to about 26 per cent in 2023, it said.

That would translate into global consumer spending of around $3.8 billion, which would be a rise of more than half compared to 2022, it said.

The Asia-Pacific region continues to drive mobile gaming’s momentum in 2023 across all platforms, with Brazil, Turkiye and Mexico leading growth in the rest of the world, the study shows.

However, despite the present growth and perceived potential, the gaming sector is not without its challenges.

While mobile remains the largest opportunity, continuing updates to privacy regulations, macroeconomic instability and rising competition have made acquisitions and growth more challenging, which in turn makes finding new users and setting expectations for revenue growth “tougher”, the report said.

 

 

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