ISLAMABAD: Foreign Minister Bilawal Bhutto-Zardari inaugurated the “Share Pakistan Portal”, a digital platform aimed at fostering improved communication between the Ministry of Foreign Affairs and over 100 diplomatic missions worldwide.
The portal, developed in collaboration with the National Information Technology Board (NITB), serves as a standardised online information system to collect and convey the impact of public diplomacy initiatives aligned with Pakistan’s foreign policy objectives.
Speaking at the launch event, Bilawal highlighted the “Foreign Minister’s Change Management Initiative”, which aims to enhance the ministry’s effectiveness through comprehensive management reforms.
Teams comprising experts from the foreign ministry and diplomatic missions contributed to brainstorming and formulating reforms in areas such as human resources, finance, logistics, communication, counselor services, protocol, and community services.
These reforms seek to digitalise and simplify rules, policies, and procedures, fostering a culture focused on results, productivity, value innovation, and decentralised decision-making.
Bhutto-Zardari emphasised that the “Change Management Initiative” will transform the diplomatic service, equipping it to respond to the challenges of the modern world. The initiative aims to establish seamless communication channels between the ministry and diplomatic missions abroad.
The newly launched portal facilitates streamlined communication and information sharing horizontally and vertically within the domain of public diplomacy, enabling efficient and transparent implementation of various initiatives. It marks a significant milestone in integrating digital technologies into public diplomacy strategic outreach efforts and institutional practices.
The portal will aid diplomacy in decision support, drafting strategic communication, translating foreign policy, and analysing emerging trends.
Bhutto-Zardari expressed confidence that the portal would serve as a model for future projects, enabling effective communication between the Ministry of Foreign Affairs and its missions.
He expressed gratitude to the NITB and the Ministry of Information Technology for their partnership in developing the portal, enhancing the visibility of public diplomacy activities and achieving foreign policy goals.
The foreign minister extended congratulations to the Spokesperson’s Office and the Strategic Communications team for the successful launch of the portal. The event saw the participation of high commissioners and ambassadors through video-link, emphasising the global reach and significance of the initiative.