In a recent Instagram post, renowned Pakistani content creators Rabya Kulsoom and Rehan Nazim voiced their disappointment regarding the nominations for the prestigious PISA (Pakistan International Screen Awards) 2025, particularly in the digital content categories.
Rabya Kulsoom, known for her vibrant and engaging presence on social media, shared her thoughts in a post where she questioned the merit-based recognition of nominees, asking, “Is this country really giving merit its due place?” Her sentiments reflected the frustration felt by many within the digital content creation community who believe that exceptional talent may have been overlooked.
Similarly, Rehan Nazim, another popular influencer, tweeted his feelings about not being nominated in the “Short Form Video Creator of the Year” category. Rehan expressed a sense of accomplishment from the previous year, writing, “We thought we did enough in the last year to at least get nominated in the ‘Short Form Video Creator of the Year’ category. But InshaAllah, next time!”
Both Kulsoom and Nazim’s statements have sparked a discussion on social media about fairness in the nomination process and the criteria used for recognizing digital content creators. Their followers have expressed solidarity, with many sharing similar concerns over the transparency of the selection process.
The PISA nominations, which include categories like “TikToker of the Year” and “Short-Form Video Creator of the Year,” aim to celebrate outstanding achievements in digital entertainment. However, Rabya and Rehan’s candid comments serve as a reminder of the growing influence of online creators who seek recognition in the evolving world of digital content creation.
Both content creators extended their best wishes to the nominees, acknowledging their success, but also emphasizing the need for fairness in future nominations. “All the best to all the nominees,” Rehan concluded his tweet, underscoring the importance of camaraderie within the industry.
This candid expression from Rabya Kulsoom and Rehan Nazim has added to ongoing debates about merit and recognition in Pakistan’s entertainment industry, especially as the digital landscape continues to grow.
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