Providing children with a nutrient-rich diet is essential to support their growth and well-being. Nutrient-rich food can be included in daily meals to ensure that children eat a balanced diet from a young age. Many young children nowadays prefer snacks and fast-food items over healthier options. Perhaps, food and beverage manufacturers should tap into this unexplored market and introduce healthier snacking items for children.
Given their significant influence, these companies must leverage the opportunity to positively shape the health and nutrition of the young generation. Collaboration with nutrition experts is a key aspect of this endeavour. By consulting professionals in the field, companies can ensure that the products they offer are well-balanced and provide the necessary nutrients for healthy growth and development. This partnership can lead to the formulation of food items with higher levels of fibre, protein, calcium, iron, and other vital nutrients.
Regulatory bodies can play a crucial role in ensuring transparency and accountability. Organisations should be held to strict standards when making nutritional claims. Regular evaluations of products can help prevent misleading information. Good health and nourishment of children is a shared responsibility of society including parents and food companies.
BISMA SHAIKH
KARACHI
