We always talk about the problems—lack of jobs, outdated education, social unrest, and brain drain. But if a country like Pakistan, with nearly 65 percent of its population under the age of 30, prioritizes its youth and works in a united, strategic direction, it can completely change its economic and social dynamics. This is not merely a dream but a vision that can: become reality. The youth, if equipped with the right tools, can become job creators instead of job seekers, innovators instead of dependents, and active contributors to national progress rather than sidelined spectators.
However, the government’s efforts so far have lacked consistency and depth. With minimal focus on structured youth development and long-term planning, we are risking the loss of a generation that could otherwise redefine our future. If given the right direction, this energetic and ambitious segment of our population could reshape industries, bring innovation to every field, and elevate Pakistan’s standing globally.
But what could those steps be that will truly make a difference—and turn this youth bulge into the country’s most beneficial asset in every sense? There are several strategic areas where focused efforts can unlock the true potential of Pakistan’s youth. From entrepreneurship to the environment, the following measures offer promising pathways.
CREATING AN EASY AND YOUTH-FRIENDLY BUSINESS ENVIRONMENT
Entrepreneurship is a powerful tool to empower the youth. With limited job opportunities in the formal sector, the government and private stakeholders have to create a conducive environment for youth-led startups. Initiatives such as tax incentives, business incubators, and accessible loan schemes such as the Kamyab Jawan Programme can encourage young people to start innovative projects. India’s Startup India initiative is a strong example of this, where youth-led startups are getting guidance, seed funding and ease of doing business, resulting in the creation of thousands of new companies and jobs.
INTRODUCING AGRITECH TO EMPOWER RURAL YOUTH
A large number of youth in rural areas stay away from mainstream economic activities. Introducing modern farming techniques, promoting agribusiness and developing rural value chains can turn agriculture into a profitable sector for the youth. This will not only increase food security but also prevent migration from rural areas to cities. The involvement of Indonesian youth in agri-tech startups is helping to modernize farming, increase productivity and attract young talent to villages– an approach that Pakistan can adopt with local partners.
PROMOTING DIGITAL ECONOMY FOR YOUTH ENGAGEMENT
The digital economy provides a game-changing opportunity for the youth of Pakistan. With the increasing availability of internet access, young people can engage in freelancing, e-commerce, content creation, app development, and fintech services. Programs like DigiSkills.pk are a step in the right direction and should be scaled up. Vietnam’s Digital Economy Strategy, which supports youth in coding, artificial intelligence and digital marketing through free online training and government-supported centres, has helped boost the country’s freelance and tech exports. Pakistan, which is already among the top five countries in freelancing, can go a long way with such focused efforts.
INVOLVING YOUTH IN GOVERNANCE AND CIVIC RULES
Apart from economic roles, youth should be involved in urban development. By participating in local governance, volunteer work and advocacy, they can make meaningful contributions to their communities. The establishment of youth councils and youth parliaments can ensure that their voice is heard in policy making. Sri Lanka’s National Youth Services Council, for example, organizes leadership camps, discussion forums, and development programs that provide youth with a direct role in national dialogue.
BUILDING MENTALLY AND PHYSICALLY STRONG YOUTH
Furthermore, the physical and mental well-being of young people is very important for productivity. Investing in sports facilities, awareness of mental health, and drug abuse prevention can lead to a healthier, more focused generation. India’s Fit India Movement and mental health awareness programmes in schools aim to build strong and focused youth– similar initiatives in Pakistan can dramatically improve student performance and morale.
