Meghan Markle and Prince Harry, once prominent members of the British royal family, have faced several challenges as they carve their own path post-royalty. Despite their efforts to maintain a positive and consistent public image, recent developments have thrown unexpected hurdles their way.
The Duke and Duchess of Sussex have experienced significant setbacks in their media strategy. Reports indicate that four key members of their communications team have left, including two press chiefs: Kyle Boulia, responsible for U.S. media relations, and Charlie Gibson, who handled British and European press. Sources close to the couple shared that, despite hiring top-tier professionals, their efforts have not yielded the expected results.
In a bid to refresh their media approach, Meghan and Harry hired Kendall Maines as communications director in February, aiming for more transparent and agile media access. Maines, along with new hires Emily Robinson, a royal publicity expert, and Sarah Fosmo, former assistant to Bill Gates, was tasked with steering the couple’s communications to align with their commercial and philanthropic interests.
Despite these changes, Meghan and Harry have shifted their personal strategy to engage more intimately with the public. Meghan has shared videos and images showcasing her time with daughter Lilibet, including lighthearted moments like bouncing on a Pilates ball. This new approach aims to humanize the couple, showcasing a more approachable and down-to-earth image, in contrast to their previous public persona.
However, the recent loss of key team members and ongoing changes in their communications strategy have raised questions about the effectiveness of their new direction. While the Sussexes continue to search for ways to connect with their audience, these setbacks could impact their ability to maintain momentum.
