Haaland's hat-trick was just the beginning—what Norway did next is going viral

Erling Haaland lit up the pitch with a sensational hat-trick.

But by the end of the night, many fans were talking less about the goals... and more about what happened after the final whistle.

As Norway cruised to a 5-0 victory during their FIFA World Cup qualifiers, the Norwegian Football Federation (NFF) announced that all ticket revenue from the match would be donated to Doctors Without Borders (Médecins Sans Frontières).

The funds have been earmarked exclusively for emergency medical relief and humanitarian aid in Gaza, with the federation saying the money will support civilians caught in the ongoing humanitarian crisis.

Social media quickly filled with posts claiming that Erling Haaland had personally donated his match earnings.

While those claims aren't accurate, the reality is still significant.

The donation was made by the Norwegian Football Federation, which directed the entire gate revenue from the match to the humanitarian organisation. Together with additional corporate contributions, the initiative is expected to channel hundreds of thousands of dollars towards emergency relief efforts.

The move has been widely praised online, with many football fans applauding Norway for using one of its biggest sporting occasions to support humanitarian work beyond the game.

For many, Haaland's hat-trick may have won the match—but Norway's decision off the field became the night's biggest talking point.