Saudi investors show interest in Pakistan’s handmade furniture sector

ISLAMABAD: Saudi investors are exploring opportunities in Pakistan’s handmade furniture industry, with interest centred on joint ventures, investment and technology cooperation with local manufacturers, Pakistan Furniture Council Chief Executive Officer Mian Kashif Ashfaq said on Tuesday.

Ashfaq, who is visiting Saudi Arabia as part of a six-member PFC delegation to promote bilateral trade and seek new export openings for Pakistan’s furniture sector in Gulf markets, said Saudi counterparts had praised the craftsmanship, quality and detailed wood carving of Pakistani artisans, especially in traditional and luxury furniture. He said they viewed Pakistani handmade furniture as well placed for Gulf markets because of its distinctive designs, durability and competitive prices, qualities that match growing demand in Saudi Arabia for bespoke and culturally rooted products.

According to international research cited by Ashfaq, Saudi Arabia’s furniture market is estimated at $8.27 billion in 2025 and is projected to rise to $11.35 billion by 2030, reflecting a compound annual growth rate of 6.53%. He said the expansion is being driven by Vision 2030-linked residential and hospitality mega-projects, creating an opening for Pakistani exporters. He added that the Saudi luxury furniture segment, valued at $236 million in 2024, is expected to reach $304 million by 2030 as higher disposable incomes and demand for personalised designs increase.

Ashfaq told Saudi stakeholders that Pakistan’s furniture sector had made notable progress in recent years and could meet international standards. He said State Bank of Pakistan data showed Pakistan’s total furniture exports in FY25 stood at $7.9 million, while industry leaders believe the figure could rise significantly with suitable overseas partnerships and government backing.

He said collaboration with Saudi partners could help increase production capacity, modernise manufacturing methods and expand exports to regional and international markets. Joint investment, he added, would also support technology transfer and the sharing of expertise while strengthening bilateral trade ties. According to Ashfaq, both sides agreed to continue discussions to identify possible projects and deepen economic cooperation.

Pakistan’s furniture industry is known for its use of sheesham, or rosewood, which contributes to the distinctive character of its products. Major production hubs include Chiniot, Gujrat, Peshawar, Lahore and Karachi, where manufacturers produce traditional styles such as antique, Chinioti, Mughal and Oriental designs. These styles, have strong appeal in Gulf markets where consumers value heritage aesthetics and craftsmanship.

Industry experts believe the Gulf remains a largely untapped market for Pakistani furniture exporters. Traditional Arabic designs continue to be popular in Saudi Arabia, while the kingdom’s large expatriate population has also created demand for furniture suited to a range of cultural preferences. Pakistani handmade furniture, with its detailed carving and traditional motifs, is considered well suited to both segments of demand.

Ashfaq expressed confidence that the visit would lead to concrete investment proposals and long-term partnerships between Pakistani manufacturers and Saudi counterparts, helping Pakistan expand its presence in one of the world’s fastest-growing furniture markets.