Earning from social media? FBR to tax influencers with 50k and above follower count as businesses

The Federal Board of Revenue (FBR) has taken steps to bring income earned from social media platforms under the tax net, introducing a formal process to collect taxes from digital creators.

Officials say a draft procedure has been prepared and shared with experts for feedback. A one-week window has been given for suggestions and objections, after which the final tax framework will be implemented.

Under the proposed system, taxation on digital earnings will be carried out through a special procedure under Article 99-C. The rules will apply not only to residents of Pakistan but also to non-residents earning revenue from Pakistani audiences through views and subscriptions.

The FBR plans to classify social media users with at least 50,000 subscribers as businesses. In addition, generating 12,500 views within a single quarter will also qualify as a business activity, making such accounts liable for taxation.

To standardise calculations, officials have proposed a benchmark for YouTube earnings, suggesting Rs195 per 1,000 views as a basis for assessing taxable income.

Separately, the FBR reported strong performance in customs revenue collection. The Collectorate of Customs Appraisement and Enforcement in Quetta exceeded its third-quarter target, collecting Rs9.4 billion against a goal of Rs7.36 billion.

Despite challenges linked to the ongoing conflict in the Middle East, customs operations continued without disruption. Authorities ensured the smooth clearance of essential goods, including liquefied petroleum gas (LPG), while exports through the Taftan border remained active. Officials said measures were taken to support trade with Iran and Central Asian countries by maintaining consistent export flows.