Experts call for stricter consumer protection as online Eid shopping fraud complaints rise

ISLAMABAD: As Eid approaches, a growing number of consumers in Pakistan are reporting incidents of fraud related to online shopping, prompting experts to call for more robust enforcement of consumer protection laws.

According to experts, the surge in online shopping during the festive season has been accompanied by a notable increase in complaints from buyers who have fallen victim to scams. These incidents include cases where customers received substandard or incorrect products, or in some instances, did not receive their purchases at all after making payments in advance.

Experts highlighted that while e-commerce has made shopping more convenient for many, it has also exposed consumers to new risks. They emphasized the need for authorities to strengthen the implementation of existing consumer protection regulations to safeguard buyers from fraudulent activities.

Consumer rights advocates have pointed out that the lack of effective oversight and enforcement allows unscrupulous sellers to operate with relative impunity. They stressed that, especially during high-demand periods like Eid, there is an urgent requirement for regulatory bodies to take proactive measures to address the issue.

Experts have urged consumers to exercise caution when making online purchases, recommending that buyers verify the credibility of sellers and use secure payment methods. They also encouraged victims of online shopping fraud to report their cases to the relevant authorities to help curb the growing trend.

The rise in online shopping fraud during Eid highlights the challenges faced by both consumers and regulators in adapting to the rapidly evolving digital marketplace. Experts maintain that stronger enforcement of consumer protection laws is essential to restore public confidence in e-commerce platforms and ensure a safe shopping experience for all.