The Pakistani segments of twitter were ablaze with fury on Monday after an insensitive and ‘tone-deaf’ local cable ad was released by the Muhammadi Nihari at Mozang Chuungi, Lahore.
“I think talking about ‘wohi zaaiqa’ and ‘taaza, taaza naan aur sheermaal’ at a time like this, when the US’ tense race relations have sparked a global debate, was extremely uncalled for,” said @AnumHereYo!, a student at Lums, minoring in everything. “They should immediately take down the ad and issue an apology for this appalling oversight.”
“Oh, sure, typical of a brand to latch on to current, trending topics by saying ‘hamara amla Corona SOPs ko apnata hai’ but not focusing on the more real, deep-rooted issue of the marginalisation of the inner-city black citizens in American cities,” said @fUckYeah_its_Yasir, a 26-year-old business graduate, employed at his family’s construction business, where he oversees his desk. “I don’t think a mere apology is going to cut it.”
When contacted by The Dependent, @SidWidzOMG, who started the trend #cancelMuhammadiNihari, said that they won’t let the Nihari house off the hook till all US police departments purge all racist officers and also finish racism in America.
“Now, if you’ll excuse me, there are some construction workers in my street and they’re speaking Pashto which makes me very nervous,” she said. “So I’m calling the police to come and investigate why they’re speaking in Pashto and why they are even here to begin with.”
