Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
Since the free market has failed to ensure transparency or clamp down on deceptive advertising, perhaps it is time for a regulator or a CCP-oversight trade body to step in and set the terms for social media content creators
Does the public relations industry in Pakistan need to take its own advice and explain to its prospective clients what value it offers them?
Will marketers that have mastered analysis paralysis adapt before the two trillion dollar giant erodes their path to customers?
As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan
As creative services and media management face automation, coupled by the self inflicted wounds of refusing to unite against the tyranny of price slashing advertisers, Profit looks at how the top advertising agencies in the country are fighting for survival and relevance
The news comes just as the software integration market has heated up due to COVID-19.
The largest media review will commence in March 2021 and represents 1% of the Pakistan advertising industry. Profit looks at how the Big Four should prepare.
Having gotten away with infringing on the intellectual property and trademark of one American media brand, FHM Pakistan Publications is set to repeat itself
In the wake of British American Tobacco being accused of violating intellectual property rights of Giraffe Pakistan, without seeking permission nor offering compensation or credit, Profit sought to understand the full extent of the unethical conduct in the advertising industry.
