Kashmiri bangles dominate Eid markets as women rush to grab season's hottest accessory

LAHORE: Kashmiri bangles have emerged as the most sought-after accessory this Eid season, with women flocking to market stalls and turning to social media platforms to get their hands on the trending jewellery item.

A trend sweeping markets and social media

From bustling bazaars to online marketplaces, Kashmiri bangles have taken centre stage in the lead-up to Eid celebrations. The colourful, intricately designed bangles — known for their distinctive craftsmanship rooted in Kashmiri artisan traditions — have become the season's most popular fashion accessory among women of all ages.

Market stalls across the country have been stocked with a wide variety of Kashmiri bangles to meet the surging demand. Vendors have reported brisk sales as customers seek out the accessory to complement their festive outfits. The trend has been further amplified by social media, where the bangles have gained significant visibility and popularity, driving even more footfall to physical markets and online stores alike.

Growing demand ahead of Eid

The dominance of Kashmiri bangles in Eid markets reflects a broader fashion trend that has captured the imagination of women shoppers this season. The bangles, often adorned with vibrant colours, mirror work, and traditional Kashmiri design elements, have become a staple purchase for those preparing their Eid wardrobes.

Women have been seen thronging bangle shops and stalls in large numbers, eager to select pieces that match their clothing for the upcoming festivities. The popularity of the accessory has also been boosted by its prominent presence on social media platforms, where influencers and everyday users alike have been showcasing the bangles, contributing to the trend's rapid spread.

A festive fashion favourite

The surge in demand for Kashmiri bangles underscores the enduring appeal of traditional accessories during festive occasions in Pakistan. As Eid shopping reaches its peak, the bangles have cemented their place as the defining fashion statement of this season's celebrations, drawing women from all walks of life to markets in search of the perfect set to complete their festive look.

The trend highlights how social media continues to play an influential role in shaping consumer preferences and driving market activity, particularly during major shopping seasons such as the period leading up to Eid.