Pakistan eyes on promoting softer image to world through Gandhara tourism: official

ISLAMABAD: Pakistan wants to project its softer image to the world by promoting Gandhara tourism, and in this connection, a three-day event is being commenced here from July 11, the chairperson of the prime minister's task force on Gandhara tourism said.

The international Gandhara symposium titled "Cultural Diplomacy: Reviving Gandhara Civilisation and Buddhist Heritage in Pakistan" will be addressed by scholars and Buddhist leaders from different countries, according to the official Ramesh Kumar Vankwani.

Speaking to the media on Monday, a day prior to the event, Vankwani said that Pakistan has huge potential for tourism due to its rich heritage of Gandhara civilisation that needs to be preserved and promoted.

The official said that besides promoting the country's soft image, the promotion of Gandhara tourism will lead to enhanced commercial activities and attract foreign exchange to his country by increasing religious tourism.