Nudrat Nazir is a versatile writer and social advocate who explores the intersection of style, culture, and community. A frequent contributor to leading newspapers, she blends trend analysis with thought-provoking commentary on modern lifestyle shifts and pressing social issues. By bridging the gap between the retail landscape and meaningful dialogue, Nudrat’s work serves as both a guide to contemporary living and a catalyst for change.
Merium Pervaiz connects with millions through relatable beauty and life advice, then launches a South Asian-focused cosmetics brand. She also addresses rumors about white-label products and explains her quality process.
Pakistan’s pre-loved fashion is shifting from survival to trend as inflation rises. Gen Z and millennials embrace thrifting via Instagram and e-thrift stores, blending savings with sustainability.
