Pink Button emergency response system activated across Rawalpindi

RAWALPINDI: The Punjab government, working with the Safe Cities Authority, has activated and expanded the Pink Button system in Rawalpindi as well as other parts of the province under what officials described as a modern public safety framework aimed at giving citizens immediate access to emergency response services.

According to details shared in the report, the Pink Button system has been connected directly to the Punjab Police emergency helpline 15 and the Safe Cities central command and control centre. When the button is pressed, an automatic alert is generated and transmitted to the control room, after which the nearest police and rescue teams are dispatched to the location.

The facility is being installed at public places, major highways and sensitive locations in Rawalpindi and other districts of Punjab. The purpose, according to officials, is to ensure a quick response in incidents involving harassment, robbery, theft, missing persons and medical emergencies.

Linked to police and rescue response

The system is designed to provide an alternative way for people to contact emergency services in situations where they may not be able to use a mobile phone. The DGPR said the arrangement is especially useful when citizens do not have access to mobile phones or are facing network connectivity problems.

In such circumstances, the Pink Button is intended to serve as an immediate communication channel with emergency responders. By linking the system with both the police helpline and the Safe Cities command structure, the authorities aim to reduce response time after an alert is triggered. Mandatory installation in educational institutions

Officials also said the Pink Button facility has been made mandatory in educational institutions. The measure is intended to ensure a rapid response in the event of any untoward incident and to further strengthen security arrangements for students and staff.

The expansion of the system to schools and other educational settings forms part of the broader rollout now underway in Rawalpindi and elsewhere in Punjab. Alongside installations at public sites and on major roads, the move reflects an effort to widen the availability of emergency access points across different types of locations.

Authorities have urged the public to use the facility whenever needed and said citizens should activate the Pink Button without hesitation in any emergency situation. The system has been introduced as an additional safety mechanism to support existing emergency response arrangements and improve access to help during urgent situations.

With the latest activation in Rawalpindi, the provincial authorities and the Safe Cities Authority have expanded the reach of the emergency alert system as part of their public safety measures across Punjab.