Hailey and Justin Bieber unveil Rhode skincare collaboration at Coachella

LOS ANGELES: Hailey Bieber has launched her first collaboration with husband Justin Bieber under the title Spotwear: Rhode x the Biebers, with the rollout beginning through a pop-up activation at the Coachella music festival.

The collaboration is scheduled for release on April 13, 2026, and marks the couple’s first joint project since Hailey introduced her skincare label Rhode in June 2022. When the brand debuted, it entered the market with products including lip peptide treatments and barrier restore creams, and later built a strong following around its minimalist presentation and clean girl image.

The Biebers revealed the collaboration on Instagram, where they shared a series of relaxed selfies featuring the new eye and pimple patches. The announcement drew an enthusiastic response from fans, while influencers also began posting pre-launch PR packages containing the products.

Those promotional kits attracted attention for their playful design. They included oversized mushroom-shaped packaging as well as the products paired with a caramelised banana lip peptide treatment.

Coachella pop-up brings launch to life

During the Coachella weekend, Hailey and Justin expanded the launch with an interactive pop-up tied to the new collaboration. The activation included an arcade game built around the campaign theme, a balloon-popping station, and a drink bar serving banana-inspired coffee linked to the peptide product.

The event also overlapped with Justin Bieber’s expected return to live performance, described in the report as his first stage appearance in four years. Fans have referred to the weekend as Bieberchella, amid speculation that he could perform songs from his earlier albums.

Hailey also teamed up with her friend, model Kendall Jenner, whose 818 Tequila brand hosted a separate pop-up at the festival.

Fan response at the festival

Festivalgoers were seen lining up to take photographs with Hailey Bieber during the event. Fans referred to her as Our First Lady of Coachella and praised her for warm interactions and appreciation for supporters.

The launch represents a new step for Rhode, which has so far been closely associated with Hailey Bieber’s personal brand and beauty influence. With Spotwear: Rhode x the Biebers, the company is now extending that identity through a joint project with Justin Bieber, combining skincare promotion with a high-profile festival presence.

The collaboration’s debut at one of the world’s most visible music festivals gave the launch immediate attention online and on the ground, with social media posts, influencer unboxings and the Coachella pop-up all contributing to the early buzz around the release.