Florists in Rawalpindi hit hard as flower prices surge, sales drop 80%

RAWALPINDI: Flower sellers across Rawalpindi are facing a severe business downturn as a sharp increase in flower prices has led to an estimated 80 per cent decline in sales, pushing customers towards cheaper alternatives.

Soaring prices crush demand

Florists operating in various markets across the city have reported that the steep rise in flower prices has significantly eroded their customer base. According to sellers, the cost of flowers has climbed to levels that most buyers find unaffordable, resulting in a dramatic fall in sales volumes across the board.

The price surge has affected a wide range of flower varieties available in Rawalpindi's markets, making it increasingly difficult for florists to sustain their businesses. Vendors said that customers who once regularly purchased flowers for occasions such as weddings, religious gatherings, and everyday decoration are now either cutting back on their purchases or turning to artificial flowers and other inexpensive substitutes.

Customers seek cheaper alternatives

The high prices have prompted a noticeable shift in consumer behaviour, with many buyers opting for budget-friendly options instead of fresh flowers. Florists lamented that the trend is further deepening their losses, as the already reduced footfall in flower markets continues to shrink.

Sellers said that the combination of rising procurement costs and dwindling demand has created a crisis-like situation for the trade. Many small-scale florists, who depend entirely on daily sales for their livelihood, are struggling to cover their operational expenses.

Business viability under threat

The situation has raised concerns about the long-term viability of the floriculture trade in the city. Florists have urged authorities to look into the factors driving the price increase and take steps to stabilise the market. They warned that if the trend continues unchecked, many vendors may be forced to shut down their businesses permanently.

The flower trade in Rawalpindi, which traditionally sees brisk business during the wedding and event season, has been particularly hard hit this time around. Vendors expressed frustration over what they described as an unprecedented slump, noting that even peak-season demand has failed to offset the impact of elevated prices.

With sales down by as much as 80 per cent across markets, the florist community in Rawalpindi is hoping for relief measures that could help bring prices down and restore buyer confidence in fresh flower purchases.