Eid shopping surge hits Peshawar as crowds flock to markets for traditional chappals

PESHAWAR: Markets across Peshawar are witnessing a massive surge in Eid shopping as large crowds throng bazaars in search of traditional Peshawari Chappals and other festive essentials, even as rising prices continue to burden consumers.

Bustling bazaars ahead of Eid

With Eid ul-Adha approaching, shoppers have descended on Peshawar's famous markets in large numbers, creating a festive yet congested atmosphere across the city's commercial centres. The traditional Peshawari Chappal remains one of the most sought-after items, with customers eager to purchase the iconic footwear ahead of the celebrations.

The shopping frenzy has brought heavy foot traffic to the city's key bazaars, where vendors are displaying a wide variety of chappals alongside other Eid-related merchandise. The rush has intensified in recent days as the festival draws closer, with families making last-minute purchases.

Rising prices dampen festive spirit

Despite the enthusiasm for Eid shopping, consumers are feeling the pinch of rising prices. The cost of traditional Peshawari Chappals and other goods has gone up, making it increasingly difficult for many shoppers to afford their usual festive purchases. Buyers have expressed concern over the steep price hikes, which have added to the financial strain already faced by households across the province.

The increase in prices has not, however, deterred the crowds from visiting markets, as purchasing new footwear and clothing remains a deeply rooted cultural tradition ahead of Eid in Peshawar and across Khyber Pakhtunkhwa.

Peshawari Chappal remains a festive staple

The Peshawari Chappal, a hallmark of Pashtun culture and craftsmanship, continues to be a must-have for residents during the Eid season. The handcrafted leather footwear, known for its distinctive design and durability, draws customers not only from within the city but also from surrounding areas. Shopkeepers and artisans have been working to meet the heightened demand as the festival approaches.

The convergence of large crowds in the city's markets has also led to traffic congestion and logistical challenges in key commercial areas, a common occurrence during the pre-Eid shopping season in Peshawar.

As the city braces for the final days of shopping ahead of Eid, market activity is expected to remain at peak levels, with traders hoping for brisk sales despite the prevailing inflationary pressures.