Imagine a city without televisions, radios or internet connections. All these media facilities provide people awareness of what is going on around them. Electronic as well as print media is an effective way of communication as it provides link between ordinary persons and others in the world. It is only due to newspapers that we can read in the morning about the events that took place on the other side of the world only the day before. Besides, electronic media can telecast live happenings from around any corner of the world.
Radio, television and internet are inventions that extend across all areas of interest including weather forecasts, entertainment, educational broadcasts, business and important political and social events. Companies that want to sell their products by advertising also make use of media. Media is very important in the fast moving world, because without media the society would be unaware of the local and foreign affairs.
Electronic media is the most unpredictable mean of spreading knowledge among people. One gets biased and one-sided views and nobody can rely on these half truths. The internet was supposed to be used for gaining information from throughout the world, but only a fraction uses it for information. The rest are being morally devaluated through the improper and non-religious publishing. Print media is also playing its role in this regard. Fashion and movie magazines are the main cause of wastage of money. If a newspaper can be used, it can also be misused easily by spreading views of one side and other rumours. Readers should be careful and judicious in selecting the type of media so that they may keep away from its harms.
SABA BALOCH
Lahore
