Canva proposes nationwide competition to redesign PIA brand identity
Canva has suggested a Pakistan-wide contest to redesign Pakistan International Airlines’ (PIA) logo and visual identity, offering cash prizes. The proposal has sparked social media interest, but PIA has not officially adopted it.
ISLAMABAD: Graphic design platform Canva has proposed a nationwide competition to develop a new brand identity for Pakistan International Airlines (PIA), offering substantial prize money to encourage public participation.
The proposal suggests inviting designers from across Pakistan to submit concepts for a refreshed PIA logo and visual identity, with winning entries receiving cash prizes.
According to the proposal, the initiative aims to harness local creative talent and generate public engagement while giving the national carrier a modern and distinctive brand image.
The suggested competition has attracted attention on social media, with many users welcoming the idea of involving Pakistani designers in reshaping PIA's identity.
However, the proposal has not been officially adopted by PIA, and the airline has not announced any plans to launch a rebranding competition.
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