In recent times, especially in the light of the ongoing tensions between Pakistan and India, it has become clear that wars are no longer fought with weapons alone; they are also fought with words, ideas and narratives. Whether related to international media, social platforms, or diplomatic circles, what people believe often matters more than what actually happened.
Indians, for example, have become very effective in presenting their narrative to the world. Whether one agrees with their position or not, the way they speak in one voice through their government, media and social media is a powerful exercise. They are backed by their people, and this gives them an edge in gaining international sympathy and shaping global opinion even in controversial situations.
We often find ourselves on the defensive. Even when we may be right or have a strong moral and factual case, we are not able to present it in a convincing way.
One major reason is divisions within society. If we want the world to understand our side of the story, the government needs to focus on building our own narrative with truth, clarity and, more importantly, consistency.
It is time we recognised the power and significance of narrative in today’s world.
WASIF KHALIQ DAD
RAWALPINDI
