LOS ANGELES: Canadian rapper Drake dropped a music video for his hit song God’s Plan in which he gave away almost $1 million in cash to people in Miami.
Drake, the world’s best-selling artist of 2016, followed it up with a challenge on Instagram urging his fans to “go out and be nice to each other”.
The God’s Plan video upended the usual lavish efforts from music production companies and, instead, showed Drake handing out wads of cash to struggling families, toys to children, scholarships to students, and checks to a women’s shelter and a youth club in Miami, Florida.
“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label,” says the message at the start of the video.
Before its release, Drake, 31, called the video “the most important thing I have ever done in my career”.
Emotional fans took to Twitter with effusive praise.
“If you’ve seen Drake’s God’s Plan video and it didn’t hit your heart then I just don’t know. That man’s doing it right,” tweeted one man, Michael McGraw.
“Cried real tears looking at God’s plan music video. it’s a good life,” another user wrote.
Hours later, the Grammy-winning singer issued a challenge on his Instagram saying “let’s all watch the world be nice to each other even if it’s for 24 hours”.
God’s Plan has held the top spot on the Billboard Hot 100 singles chart for the past three weeks.
Watch the video here: