Ali Sethi came, he saw and conquered with his mesmerizing voice which propels listeners into a trance. And with Coke Studio’s Tinak Dhin continuing to lead charts, Sethi’s musical journey does not seem to be slowing down.
The Harvard graduate turned singer recently announced that he will be collaborating with award-winning record producer Noah Georgeson.
An MFA in classical music and winner of three Grammies, Georgeson has produced and mixed records for major indie acts like Devendra Barnhart, Joanna Newsom, The Strokes and Charlotte Gainsbourg. He also created the title track for the popular Netflix TV show Narcos.
“I’ve admired Noah’s work for years. And I’m thrilled to be working with him,” Sethi said.
Similarly, Georgeson also expressed his delight and said, “Most people come to me to make their music sound worse, but in interesting ways. To rough it up until some of the pristine digital-ness has been scrubbed away to reveal something familiar and human. Beyond my excitement in working with Ali, and his transcendent talent and voice, I’m looking forward to applying my approach to an unfamiliar tradition of music. Most often in recordings, non-western music is treated too reverently – like it is a painting in a museum, or an anthropological exhibit, which only serves to exoticize it and separate the listener from the music and the musicians who make it. I want to work with Ali’s music as a living, vital, and passionate thing, and help make it feel familiar.”
Sethi has previously collaborated with various artists on various genres including Abida Parveen, Seraiki folk singer Jamaldin, the transatlantic hip-hop act Sweet Shop Boys, and the Pulitzer-prize-winning composer Du Yun.