Apple expected to launch three iPhones in September as iPhone 18 reportedly delayed

Apple is expected to unveil three new iPhone models in September, but reports suggest the anticipated iPhone 18 may not be among them.

According to industry reports, the company is preparing to introduce new additions to its smartphone lineup while making changes to its traditional release strategy.

The expected launch is likely to include updated flagship models featuring performance upgrades, camera improvements and new software capabilities. However, reports indicate Apple may delay the iPhone 18 branding or reserve it for a later release cycle.

The move has fuelled speculation that Apple is considering a revised product roadmap as it expands its device portfolio and introduces new form factors.

Analysts believe the company may increasingly stagger product launches throughout the year rather than unveiling all major iPhone models during a single event.

Apple has not officially confirmed details regarding its September launch plans, and the company typically announces new iPhone models during a dedicated event in the autumn.

Further information about the upcoming devices is expected to emerge closer to the launch window.