Pakistan’s e-commerce and digital economy has registered a huge boost in sales during the coronavirus pandemic as shoppers physical mobility is limited.
In recent years, the country has tried to expand the digitization of its economy through promoting online businesses in a bid to boost exports and create job opportunities for young people.
Although the digital industry remains in its infancy stage in Pakistan, there has been a steady rise in e-commerce transactions and in the number of registered e-commerce merchants. Sales of local and international e-commerce merchants in Pakistan have increased to Rs 40.1 billion in 2018 from Rs 20.7 billion in 2017, according to the Ministry of Commerce.
Businessmen said that the encouraging online sales figures would grow further if the government offered tax incentives and ensured regulation for Pakistan’s e-commerce platforms, as numbers of people visiting shopping malls and retail outlets trickles to a near-halt.