LAHORE – Reaffirming himself as still the most marketable athlete in the country, almost two decades since his retirement, the legendary fast bowler Wasim Akram will next be seen in TV and digital advertisements and billboards across the country promoting the Pakistan Cricket Board’s anti-corruption campaign, The Dependent has learnt.
Sources within the PCB have confirmed that the advertisement which is set to release on all TV and digital channels that are broadcasting the Pakistan Super League, will see Akram promoting the International Cricket Council approved anti-corruption campaign which has been designed to curb fixing.
“The campaign is designed to counter all kinds of fixing, whether it’s match-fixing or spot-fixing. It will highlight the perils of getting involved in any wrong activities for the younger cricketers, and at the same time educate them on how to conduct themselves as athletes,” said PCB official Qayyum M. Malik while talking to The Dependent.
“For such a massive campaign we wanted to include a cricketing great, and who better than Wasim Akram for that? Wasim Akram is arguably the greatest cricketer we have ever produced. Hence, Akram’s presence in the advertisement would highlight the message that no matter how big the star – no matter how great the cricketer – anyone who indulges in corrupt practices will be punished,” added Qayyum M. Malik.