KARACHI: Peshawar Zalmi and Haier Pakistan have once again signed MoU for the main title sponsorship in the Pakistan Super League (PSL) season 4.
Haier was also the official main title sponsor for Peshawar Zalmi in PSL season 3. Haier Pakistan also got the highest mileage among all the sponsors of PSL and garnered a media valuation of $3.7 million across the four media platforms and celebrity endorsements.
Upon the MoU signing ceremony, Peshawar Zalmi Chairman and HNR CEO Javed Afridi said, “I am pleased to have Haier once again as our main title sponsor and thank Li Da Peng and Haier Pakistan management in putting their faith in us once again.”
“We hope to take this partnership to the next level and conduct events such as the #ZalmiHaier100Pitches Program that we did in the previous year. Since its inception, Haier has been involved to promote the beautiful game of cricket and interact with the passionate people of Pakistan. We wish to do the same in the future.”
Haier CEO Li Da Peng said that “Haier and Peshawar Zalmi are two brands that compliment each other. Both have objectives and aims that are aligned in the same direction, and together we can help each other achieve those aims. Peshawar Zalmi is the biggest sports entity in Pakistan and it is a great feeling to partner with them once again.”
The MoU ceremony was held before the Haier Brand Seminar in Lahore. Peshawar Zalmi Superstars, Kamran Akmal and Umaid Asif were also present for the ceremony.
The highest run scorer of PSL, Kamran Akmal said that the efforts of Haier in promoting cricket and also recently hockey is commendable.
“We are thankful that an International brand like Haier is doing the best for the people of Pakistan and promoting the entities that matter the most to the people,” he added.
Fast bowler Umaid Asif said that it is a great feeling to have Haier once again into Peshawar Zalmi. “We hope that this partnership does much more for cricket at the grass root level,” he said.
Peshawar Zalmi will face Quetta Gladiators in their first match of the PSL in Dubai on February 15, 2019.