ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (PEMRA) on Thursday restricted all satellite TV channel licensees from airing indecent and misleading advertisements of various products for weight loss, hair growth, improving complexion and infertility treatment.
According to the notification, airing of such content is in violation of Section 20 (b), (c) & (f) of PEMRA Ordinance 2002 as amended by PEMRA (Amendment) Act 2007 and 2018, Rule 15(1) of PEMRA Rules 2009 and Clause 3(1)(e), 12, 13, 14, 15, 16 & 17 of Electronic Media (Programmes and Advertisements) Code of Conduct, 2015, as well as Indecent Advertisement Prohibition Act 1963.
“These advertisements are unequivocal, misleading and hazardous to public safety and health and are severely criticised by the general public on Pakistan Citizen Portal (PCP) and PEMRA complaint call centre,” the notification said.
“All satellite TV channels are therefore advised to stop such advertisements immediately to comply with the provisions laid down in PEMRA laws and the Electronic Media Code of Conduct 2015. In case of any violation, strict action shall be initiated by the authority,” the notification added.