Writer and editor at Dawn Hamna Zubair on Wednesday shared a disturbing advertisement on Twitter by a Karachi based restaurant named Slamvich which insinuates that assaults and harassments are to be taken lightly.
A #Karachi eatery just posted this and it’s NOT ok.
As if workplace harassment isn’t already a huge problem!
STOP sexualising the workplace, the workplace is NOT a place to ‘grab’ something ‘big and juicy’.
— Hamna Zubair (@hamnazubair) October 17, 2018
Some people pointed out that the advertisement may not necessarily have a sexual underline.
It is possible that one could think they just mean burgers by ‘big and juicy’, however, the restaurant has more such images on their Facebook page.
Someone pointed out that this has been done before.
This is disgusting. But this isn’t the first time. The creepiness extends to multi-nationals as well. The way women are shown eating icecream in some ads is sickly too. The word ‘Hardees’ has been used multiple times in ads in a way to have double connotations.
— A (@khandaavar) October 17, 2018
Other’s are reacting as the post is catches fire.