A group of international tourists and social media influencers travelled through Pakistan as ambassadors of the country.
Starting from London on October 1, they flew to Islamabad and from there to Swat, Ayun, Kalash Valleys, Chitral, back to Swat and Islamabad, Karachi and from there to Gwadar, back to Karachi and then back to London.
The group included Kiwi Traveler Nathan Buchan, Pakistani Filmmaker Umar Khan, British travel blogger Eva Zubeck, British Influencer Chantelle Browne, Canadian Travel Influencer Ryan Riel and London-based Louise Conway.
The venture was headed by Zeeshan Shah, who said: “I have created five ambassadors for Pakistan who will now tell their combined audiences the truth about Pakistan. By utilising the power of social media we can completely turn around Pakistan’s global perception in the next 5 years. This initiative must be carried on a higher level by the government of Pakistan.”