LONDON: The 13th edition of the Pakistan Fashion Week (PFW), the brainchild of Team Riwayat, headed up by a team of directors from Pakistan and the United Kingdom is all set to take place in London from the June 30 to July 1.
The event has been co-founded by Adnan Ansari, who also serves as the creative director along with Chris East, also the executive director of the event.
Speaking about the esteemed platform for Pakistani designers Ansari said, “We are excited to be showcasing our best line up of designers yet, and proud to be representing Pakistan in London, raising awareness of our homegrown talent and providing international access to Pakistan’s leading fashion designers as well as giving a platform to emerging talent.”
PFW 13 is expected to showcase the best of Pakistan’s fusion of east-west fashion under a western roof with over 32 leading and emerging designers presenting their latest collections. PFW13 also serves as the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience.
Nabila, of Nabila’s Salon, who recently was the official hair and makeup partner for the IIFA Awards 2018, will style the models for the ramp show. The show will feature top models from Pakistan which include the likes of Fouzia Aman, Zara Abid & Eshal Fayyaz alongside British models.
The headline designers for PFW 13 include Maheen Khan, Fahad Hussayn, Mohsin Naveed Ranjha & HSY.
HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognised as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin, the fashion force behind the label has also recently been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.
Creative genius, Maheen Khan will also be showcasing her collection at the event. In her thirty-five year long career, Maheen has done countless fashion shows on both national and international level, along with designing clothes for celebrities and socialites. In her own words, her clothes are for the complete woman as they exude confidence, style and elegance.
The event will take place at the Hilton Hotel Park Lane in the heart of London’s prestigious Mayfair.