KARACHI: Pakistan’s most awaited release of the season, Cake, has been making waves ever since it released less than a week ago.
The movie is running successfully to packed cinemas especially in key centers like Karachi, Islamabad and Lahore with sold-out shows for the first three days.
Cake had an opening weekend business of 3 crores from Pakistan and selected international territories which is phenomenal for a modestly budgeted film that released in less number of screens than the masses focused entertainer, Baaghi 2, which opened the same day.
The film received raving reviews from both local and international publications, as well by viewers, who are sharing their reviews on social media.
While some are calling Cake “authentic, impressive and worth watching”, others remarked that: “This is just what the Pakistani cinema needs.”
Other comments include: “It’s an emotional rollercoaster;” “It’s the best Pakistani movie to date and so relatable.”
The film has received appreciation for the acting, direction, art direction, cinematography, sound design and script.
Talking about the film’s response, director Asim Abbasi said: “We are overwhelmed by all the love and praises. This is exactly where we wanted to be. We have audience members who are deeply touched by our narrative, and we have given Pakistani Cinema what we set out to give it – diversity. And we are hopeful that the word-of-mouth will continue to carry Cake through both at the domestic and international box office in the coming weeks.”
The producer of the movie, Zulfiqar Bukhari, talking about the success of the movie said “The response to Cake proves that Pakistan is ready for intelligent narratives that are executed to international standards. We wanted to showcase the power of authentic storytelling and bring fresh, new voices in cinema to the forefront and we have achieved that.”