KARACHI: More than 11 Pakistani exhibitors are displaying their products in Ambiente Fair to be held from February 9-13 in Frankfurt, Germany. The exhibitors from Pakistan are showcasing high-quality products such as Pakistan Souvenirs, Sharp Edge, Anaya Salt, Civil Metal Works, Fatima Enterprises and Tariq Glass.
7 of these Pakistani exhibitors are participating under the Trade Development Authority of Pakistan (TDAP) pavilion in Halls 10 and 10.3.
The Ambiente International Consumer Good Fair saw a strong increase in the number of exhibitors and visitors from around the world this year. Ambiente Fair started with a clear increase in the number of global buyers and exhibitors who displayed new and high-quality products. Ambiente Fair is by far the only international event of its kind and attracts buyers from all over the world. This year, around 4,441 people from 89 countries are exhibiting with the number of visitors increasing each day.
Ambiente sets the pace for the world of consumer goods. The unique diversity in the dining, giving and living areas offers a comprehensive overview and shows the innovative capacities of this pulsating sector.
Pakistani traders are exhibiting products, including interior decoration items, handicrafts, kitchen accessories & other consumer products.
Fatima Enterprises Director Khalid Rasheed said, “The response from the visitors is positive. We are hoping for lucrative orders from trade buyers. We are so proud to showcase our products in Ambiente while representing Pakistan.”
Civil Metal Works owner Hasham said, “Ambiente has given us the opportunity to meet genuine buyers. It is a good experience to visit the fair and we are hopeful of getting a good response from trade buyers.”
The next Ambiente will be held in 2019. Ambiente will also be held in India on 27th of June, 2018.
The Ambiente programme offers an array of valuable inspirations. The topics include the latest fashions in the design world, today’s and tomorrow’s trends, guidance on creating the right product mix, POS design and the latest developments in the online sphere. Great ideas are uncovered at a series of special presentations, exhibitions and competitions.