LAHORE: The Walled City of Lahore Authority (WCLA) partnered with Destinations Magazine and Daewoo Express to promote the heritage, culture and splendour of the Walled City.
Destinations Magazine has been announced as the official “Media and Culture” partner of WCLA working in tandem with Daewoo Express to support the cultural heritage of the inner city. The partnership is the result of similar visions for the walled city of all three parties, to show the world at large the rich beauty of the inner city.
Through this partnership Destinations Magazine and Daewoo Express will promote cultural activities and tourism in the Walled City. They will also create opportunities to highlight the initiatives taken by WCLA, one of which are the guided tours, and specifically the “Royal Route – Shahi Gulzar Gah” where major rehabilitation work has taken place.
Destinations Magazine will work with WCLA to create content showcasing the rich heritage and cultural activities within the Walled City. Destinations Magazine will also sponsor WCLA’s quarterly newsletter providing them with editorial, design and printing support. Daewoo Express will be the transport partner for tours of the Walled City and highlight the renovation and restoration of the Walled City in its buses and terminals.
WCLA Director General Kamran Lashari said, “We look forward to a long and fruitful partnership with Daewoo Pakistan and Destinations with a joint aim to promote the heritage sites and vibrant culture of the Walled City of Lahore.”