Coke Studio ventured with a new and inovative campaign by teaming up with the Deaf Reach Program to get the Deaf Community to experience the magic of music.
With Coke Studio for the Deaf, the makers of the show are trying to take their music to a section of Pakistan’s nine million people who suffer from some form of hearing loss.
They can experience the rhythm of music through touch and sight.
The aim is that everyone should experience music despite of all odds.
With its ninth season underway, the current producers, Pakistani band Strings, partnered with the Deaf Reach program to allow the hearing-impaired experience music through lights and vibrations.