World Radio Day marked


Unites Nation Information Centre (UNIC) and Pakistan Broadcasting Academy (PBA) organised a seminar “Radio Saves Life” on World Radio Day at UNIC headquarters Islamabad with the cooperation of United Nations and Global Goals for Sustainable Development in which trainee producers, and sub-editors of Pakistan Broadcasting Academy (PBA) actively participated.

Experts from UN wings Sami Malik, Zara Jamil, Riaz Khan, Lucia Kanova, Faria, Saghir Bukhari and Vittorio Cammarota made the seminar very informative for the trainees.

There was a question-answer session at the end of the seminar. Trainee producers Saba Akhtar, Muhammad Aamir Saeed, Waqas Toufiq Khan, Mirza Taimoor Sehzad, Muhammad Mohsin Bhatti and Naeem Akbar Khosa suggested different radio programme formats to inform people in different emergency situations.

The experts recognised the role of Radio in the time of crisis and emergency. They said that the theme of the World Radio Day 2016 had been designated to ‘Radio Saves Life’. They said the radio continued to evolve in the digital age and remained the medium that reached the widest audience worldwide, such as in times of emergency and disaster.

The session later included speeches by Javed Khan Jadoon, Radio Pakistan chief news and current affairs, who briefed about collaboration of Radio Pakistan and UNIC.

UNESCO Director Vibeka Jensen further extended the role of broadcasting in betterment of lives of people of the world.

PBA Islamabad Vice-Principal Naveed Chohan also shared his views about importance of Radio during emergency. He pronounced radio as the most important and the only useful medium during disaster, adding that Radio Pakistan had been very helpful in information dissemination during emergency situations. At the end the trainee producers and subeditors gave a closing speech and the seminar ended successfully.