The Zameen.com Property Expo 2014 opened on Saturday in Lahore. The two-day event, which is the largest exclusively real estate event of the year, has brought some of the biggest names of the real estate industry under one roof, featuring estate agencies and developers from across the country.
Nayyar Ali Dada, the legendary architect behind some of the most iconic structures in Pakistan, was the chief guest for the ribbon-cutting ceremony.
Eden Builders (Pvt) Ltd, Royal Residencia, Commoners Sky Gardens, LDA City, New Lahore City, Paragon City, Parklane Homes, Saigal Estates, Pace Barka, Citi Associates, Safari Estates and DEFCLAREA were some of the exhibitors at the show. Other than that, an array of consultants and experts with in-depth market knowledge and information attended the event and gave free investment advice to visitors on the spot.
A wide-ranging and intensive marketing campaign, which included ad campaigns on national television, radio commercials, billboards and streamers across the city, banners and standees in several educational institutions, successfully created pre-event hype which pulled in tons of people from all walks of life.
Participants tried their luck at Zameen.com’s ‘Wheel of Fortune’ throughout the day and took home prizes. A bloggers’ event added more colour to the Expo and brought in a vibrant lot of young blogging professionals who eagerly participated in various fun activities and competitions for awesome prizes by Samsung and Haier Pakistan.
“We are very proud to have organised such an incredibly successful event at such a massive scale,” said Zeeshan Ali Khan, the CEO of Zameen.com. This is not Zameen.com’s first large-scale exhibition, however. The portal has previously partnered with the Government of Pakistan to organise the Pakistan Real Estate Expo (PREEX) 2013. This year as well, it was the only Pakistani company to be selected as the Online Media Partner for the Cityscape Global 2014 exhibition in Dubai, which was the most high-profile international real estate event of the year.