Ruby Shakel has been in the fashion industry for the past twenty years. Her designs enable her clients to enter a world of opulence and sheer glamour. Her versatility and unique designs are a strength which confirms to her signature style by which she is recognised in the fashion world and amongst the fashionistas. Her design philosophy signifies style and magnificence. Be it her prêt a porter collection comprising of smart cuts or her made-to-order special heavily embellished and worked outfits, comprising her haute couture collection, she excels in all. Her international acclaim comes from clients located in United States of America, United Kingdom, Canada, South Africa, Saudia Arabia, Dubai, Norway and various other countries. In Pakistan Ruby Shakel is known for interesting designs and is a favourite for bridals. She has had dressed most of the media celebrities in Pakistan amongst which are Reema Khan, Shaista Wahidi, Ayesha Sana, Mishi Khan, Rukhsana, Mahira, Umaima and various other celebrities.