HYDERABAD - Trend of sending eid card is fading away with the time and now people prefer E-card service and send Short Messaging Service (SMS) to greet their loved ones on the occasion.
A few years back, the city Eid card sellers arranged many stalls at different areas of Hyderabad but now-a-days with the introduction of modern technology people consider using eid cards as obsolete and prefer shortcut method of sending their wishes and greetings through E-cards and SMS.
Aliya, a student, said, “I do not have much time to go to shop and buy eid cards and then send them to my friends. Instead, I choose some nice SMS from the internet and send them to my friends and relatives with just a click.”
Owner of a gift shop at Cantt Bazaar admitted that trend of buying eid cards was diminishing with time.
He said, “Few years back, we had to hire extra staff for selling eid cards. Eid cards selling used to gain momentum after 15th Ramazan and Pakistan post office gave special instructions to the people to dispatch their cards on time.”
“But, now gone are the days and with the dawn of cheap communication means, especially SMS is the most used service for exchanging eid greetings.
Alvina, a 4th year student at Sindh University, said, “With the sighting of the Shawwal moon, I send eid greeting SMS to my friends which continues till the eid day and the days following it as well”.
Another student Bilawal said, “SMS is the quickest and less expensive way to convey eid greetings to our friends and relatives.”
It is pertinent to mention here that a free SMS package offered by almost all the cellular companies has made it possible to greet thousands of people in few seconds.
Fakhrah, a housewife said, “Eid cards no longer have a special value among the people as they are being replaced by the SMS and E-card service.”