LOS ANGELES - Apparently ‘Gossip Girl’ star Blake Lively smells as good as she looks. Or close. Soon, we’ll know for sure: She’s the face of Gucci’s fragrance Gucci Premiere. “I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance,” the 24-year-old actress said in a statement. “It is a pleasure to collaborate with Gucci’s creative director Frida Giannini.” Giannini said: “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake Lively’s unique style and charisma brings that allure to life in a very contemporary way.” Gucci Premiere hits stores in the U.K. in July and worldwide in September. Lively hits the big screen this summer in Oliver Stone’s film ‘Savages’ and the small screen this fall in ‘Gossip Girl’ Season 6, the CW series’ swan song.