LOS ANGELES - Kanye West isn't only making headlines for the latest Kim Kardashian romance reports. The hip hop star is also catching heat both People for the Ethical Treatment of Animals and the cold and flu medicine maker, Theraflu. His new song, titled ‘Theraflu’, features the lyrics: "Way too cold, I promise you'll need some Theraflu."A spokesperson from Theraflu told TMZ, "We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner."PETA, meanwhile, is taking issue with the lyric: "Someone tell PETA my mink is dragging on the floor."A PETA spokesperson told the Wall Street Journal, "What's draggin' on the floor is Kanye's reputation as a man with no empathy for animals or human beings. He's a great musician but doesn't seem to have the fashion sense to design anything more than caveman costumes."West also seems to drop his reported gal pal's name on the track with a reference to her ex, NBA player Kris Humphries: "I admit I fell in love with Kim 'round the same time she fell in love with him / Well that's cool, baby girl, do your thing / Lucky I ain't had Jay drop him from the team."