Youth-based cellular brand Glow by Warid revealed a new dimension to its popular Dosti Ke Rung Campaign, bringing the concept of Augmented Reality for the first time to Pakistan. This is a part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way. Augmented Reality is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual world setup where friends stand in a blank space; this is then transposed to appear as if the group of friends is standing in as part of music and dance video. These special Glow setups are taken on-ground live with customised activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.