The writer has made a very comprehensive analysis; I totally agree that consumers cannot be persuaded through just humorous advertisements. This phenomenon always seemed to surprise me and I am glad, someone wrote about it and actually did a great job. Ironically, I am a Ufone subscriber too, but the advertisements never drove me to choose Ufone as a network. I also know that Ufone adverts are mostly for VAS, but then again, there is a reason why Ufone also comes up with new adverts every now and then. Obviously, it is looking forward to enhance its sales in wake of extreme competition, which is why it comes up with such brilliant campaigns every time.